Over the past few years, the skincare market has a plethora of individual packaged face masks promising the perfect glow or immediate anti-aging effects. Often times, these face masks are great because they offer an easy skin pick-me-up in the convenience of a lightweight and slim package. However, there has been a discrepancy between the design of these face masks and their viability as a product for men.
I sat down with Emir Bahadir to learn more about his new face mask product line, Jet Set, which seeks to answer this question directly. “I created Jet Set because I saw a need for a hydrating and firming face mask that worked in 15 minutes that stayed secured despite my beard.”
Emir travels a lot for work, often times rushing from the airport after an 8 hour flight to an important meeting, and found it hard to keep up his skincare routine with his work schedule. “Looking your best is critical in meetings, and I found myself looking tired after a day of flights.” He also found a major issue with face masks because they didn’t stick to the texture of a man’s face the way they did a woman’s. “That’s why when I partnered up with Apot.Care Paris, I included the ear loop on either side of the mask to help hold it in place.” Emir loves this product because it gives comparable results to an hour long $100 facial for a quarter of the price and time. “The best thing is that you can use them on the go.”
However we all know that a face mask can’t correct the damaging effects of an unhealthy lifestyle to our skin. “I make it a point to drink water continuously throughout the day because I definitely do not want my skin to become dry and I try to get some extra hours of sleep.” Emir also shared he’s a fan of green juices, especially when he’s on the go because it’s a sure fire way of getting in those necessary vitamins and nutrients. “It’s hard to maintain a healthy lifestyle when you’re always traveling especially when it comes to diet. But I’ve felt the advantageous effects of going the extra mile to maintain a healthy baseline while traveling. I know I perform my best when I take care of myself.”
