Simon Guobadia, a Nigerian-American entrepreneur, film producer, and businessman, has built a reputation not only for his high-profile relationships but also for his strategic investments and impressive business ventures. Best known for his appearance on The Real Housewives of Atlanta through his marriage to Porsha Williams, Guobadia’s success is rooted far beyond reality television.
As of 2025, Simon Guobadia’s estimated net worth is approximately $40 million, built primarily through oil, real estate, entertainment, and hospitality investments.
Who Is Simon Guobadia?
Born in Nigeria on June 2, 1964, Simon Iyore Guobadia emigrated to the United States to pursue education and business. He holds a degree in accounting and began his career as a tax manager before launching his entrepreneurial journey.
He is the founder and CEO of SIMCOL Group and SIMCOL Petroleum, which supply fuel products across the Southeast United States. Over time, he expanded his portfolio into film production, restaurants, and real estate.
Breakdown of Simon Guobadia’s Net Worth
Let’s look at the main sources contributing to his estimated $40 million net worth:
| Income Source | Details |
|---|---|
| SIMCOL Petroleum Group | A successful fuel distribution company based in Atlanta, Georgia |
| Real Estate Investments | Owns multiple luxury properties, including multimillion-dollar homes |
| Entertainment Production | Executive producer of several films including Son of the South |
| Restaurant Ventures | Former owner of restaurants such as Simon’s and Time Lounge in Atlanta |
| Media Appearances | Gained exposure through reality TV but not a primary income source |
Real Estate and Lifestyle
Simon Guobadia owns several high-end properties, including a $7 million mansion in Atlanta’s Sandy Springs area and a $4.5 million estate in Buckhead. These lavish homes feature expansive square footage, high-end finishes, pools, and luxury amenities that match his entrepreneurial success.
His car collection also includes brands like Rolls-Royce, Ferrari, and Lamborghini, reflecting a lifestyle of both affluence and taste.
Business Strategy and Growth
Simon Guobadia’s approach to business is centered on diversification. He built his fortune through:
- Petroleum Logistics: His company SIMCOL Petroleum has remained the backbone of his financial success.
- Film Production: By investing in socially conscious films and documentaries, he has diversified into entertainment.
- Strategic Real Estate: Guobadia invests in properties with long-term value in key Atlanta neighborhoods.
- Hospitality Ventures: Though not all ventures have succeeded, his restaurant investments reflect his willingness to take calculated risks.
Comparison to Other Celebrity Net Worths
While Simon Guobadia’s $40 million net worth puts him well ahead of many reality TV stars, it’s also notable when compared to athletes and entertainers. For instance, Gervonta Davis Net Worth is estimated around $10 million—showing that strategic business investments can rival even high-earning sports careers.
Public Attention and Media Influence
Guobadia’s name became more widely known following his engagement and marriage to reality TV star Porsha Williams. While his relationships drew media attention, his financial success is rooted in a decades-long entrepreneurial journey, not media deals or endorsements.
Frequently Asked Questions (FAQs)
Q1: What is Simon Guobadia’s main source of income?
His main income comes from SIMCOL Petroleum, a fuel supply company he founded and continues to lead.
Q2: Is Simon Guobadia a billionaire?
No, as of 2025, Simon Guobadia’s net worth is estimated at around $40 million.
Q3: How did Simon Guobadia get rich?
He built wealth through a combination of petroleum distribution, real estate investments, hospitality ventures, and entertainment production.
Q4: Was Simon Guobadia rich before appearing on The Real Housewives of Atlanta?
Yes, his success in the business world came long before his association with reality TV. His appearance on the show only increased his public visibility.
Q5: Does Simon Guobadia still own restaurants?
As of recent years, he no longer actively owns or manages any restaurants, though he previously invested in multiple dining establishments.
Final Thoughts
Simon Guobadia exemplifies what it means to be a modern, diversified entrepreneur. While his personal life has often made headlines, it’s his smart financial decisions and diverse business ventures that truly define his success.
From petroleum logistics to luxury real estate, Guobadia’s estimated $40 million net worth is a testament to vision, risk-taking, and long-term planning. His story serves as a reminder that lasting wealth is often built away from the spotlight—even when fame eventually finds you.
